The songs were very emotional and full of pain, so after a couple of listens and inspired by some of the lyrics: "I can't stand the sound of my tears" and "the water shines over your eyes", the image of an eye with a tear quickly came to my head. 
The main song of the single is called "Burn" so I thought it would be cool to make the vinyl jacket look like a matchbook. 
The chorus of that song has the phrase "I just wanna burn your memory away". After a couple of days working on a concept that fits well with that phrase, I got the idea of some kind of voodoo doll, but instead of having a rag doll to stuck some pins into it, I thought it would be cool to have a little wooden figure that you can burn, burn to forget.
Promotional poster:
3 color screen print, 24" x 18", 100 lb Cover Standard White Paper.
Limited edition of 50.

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